Getting your social media strategy right...
Most business have been using social media in their marketing for over 5 years. This is great, however... plenty of businesses have not reviewed their social media strategy in that time. It's always a good idea to look back and make sure that your social strategy is covering off the basics, you may well discover that you need a strategic make-over.
Social media can be a minefield, and too many businesses have their social goals focussed on numbers. For example, they may wish to get a certain number of new Facebook likes, to be retweeted x-number of times or to be shared. In theory this sounds like a good plan, but it can trap you simply focussing on the social media numbers rather than the broader picture of your business objectives. What value does a 'like' have if it doesn't convert in to a sale for you? The answer is simple... none.
The long and the short is that your social media efforts should be perfectly aligned with your business priorities and that way you will be positively contributing to your business profits!
Get this right and the numbers will take care of themselves.
Hello Social Media provides full social media management, social media workshops to businesses in Hampshire and Surrey including: Liphook, Liss, Petersfield, Alton, Haslemere, Godalming, Guildford, Portsmouth, Southampton, Winchester.
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