Trust Health, Horsham - Rebrand and Website Design
'I cannot recommend Susie highly enough. She is an absolute pleasure to work with, her energy and enthusiasm is catching and her design work is brilliant. We have designed our new website and subscriber programme with Susie - she totally understood what we wanted, and I could rely on her to interpret my thoughts and turn them into reality.'
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Old brand style (left) New brand style (right)
Trust Health is the UK’s leading medical practice management and business support provider. They offer support services to private doctors and consultants helping them to run a successful and profitable business.
I was delighted to work with Sally on the rebrand project for Trust Health. Sally approached me as she had been following me on social media and reached out as she particularly liked my style.
Sally had been tasked by her Board of Directors to build and launch an online subscriber section. Consultants would pay to sign up to complete a number of training modules to learn how grow their private practice effectively. Sally had sourced a number of industry experts and with them created video tutorials and podcasts teaching all the expertise needed to grow a private medical practice.
We started our conversation with how the subscriber section would tie in with the existing site and quickly realised that whilst the existing site was fit for purpose it was somewhat clunky and the look and feel was almost a carbon copy of the NHS branding. It needed an overhaul before we integrated the new subscriber section. Because of the target audience we wanted the style to have a clean and medical feel but didn't want it to remain an NHS branding clone. Trust Health was crying out for it's own identity. Suddenly the project had grown from simply adding the subscriber section to a full style and content review of the website.
Sally wanted to keep the existing logo the same as they had a large number of existing printed material but wanted to overhaul the style of the website. She had a vision of using circles to soften the feel and I wanted to introduce colour and some fresh new imagery. The old site was very text heavy and had an enormous number of pages. We worked to streamline the content and reduce the size making it easier to digest and to find information quickly - much more user-friendly.
The new look and feel is much more of a true reflection of the excellent service that Trust Health provides their clients. It was an absolute joy to work alongside Sally on this project and both she and I were delighted with how it turned out!
Hello Social Media provides, social media management, social media training and website design services to businesses in Hampshire, West Sussex and Surrey including: Liphook, Liss, Petersfield, Alton, Haslemere, Godalming, Guildford, Southampton, Portsmouth, Basingstoke, Winchester, Chichester, Alresford, Midhurst, Petworth, Camberley and Farnham.