Charter Walk are a high end bespoke kitchen company that have a reputation for innovative design and high quality craftsmanship. They initially got in touch with me for some Instagram training although it became very apparent that they needed a full overhaul with their online presence.
Their website, whilst functional and ranking on Google well had visitor numbers of around 20 per day but they had a bounce rate of around 80%. This meant that 16 of the 20 visitors per daywere landing on the website and leaving very promptly. What this told me was that their website was not communicating the right message or brand to the right people. It was also a bit dated looking, very masculine, not easy to navigate and not aligned with their brand.
Here are a few screen shots of the old website:
Here is what Google says about bounce rate:
"As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.''
Once we had agreed that a new website was in order we discussed who their target audience was and did a profiling exercise to ensure that the new online look and feel was going to appeal to those people.
During this process we decided that a full rebrand wasn't necessary, more of a brand refresh. We would keep their logo the same whilst updating the feel of the brand through softening the colour palette, changing some of the fonts, using more aspirational images and finally a MUCH more user friendly navigation on the website.
Here is a slide show of some screen grabs of the new website, or just click here to visit the site:
The results of the new site have been amazing not only does it look fresher and aligned with their brand it is performing brilliantly. The bounce rate has dropped to 34% - in the words of Google 'this is excellent'. Visitors are staying on the website for a significantly longer amount of time and visiting on average 5 pages before they either make contact or leave.
A well designed website, both in terms of branding and navigation will always pay off for your business. If you are looking for an updated website please do get in touch.
Hello Social Media provides, social media management, social media training and website design services to businesses in Hampshire, West Sussex and Surrey including: Liphook, Liss, Petersfield, Alton, Haslemere, Godalming, Guildford, Southampton, Portsmouth, Basingstoke, Winchester, Chichester, Alresford, Midhurst, Petworth, Camberley and Farnham.
