• Susie

Change your personal Instagram profile to a business account



Hello! A few people have said to me recently 'I only have a personal Instagram profile' how do I change it to a business profile. I thought I would write a quick and simple 'how to' guide.

Switching to a business account will definitely help your business. It will give you access to some pretty cool analytic tools and other features that are only available on business accounts. So it's all positive, no wonder Instagram want all businesses to make the move to a business profile!

What’s the Difference Between a Personal & Instagram Business Profile?

The biggest difference is that you have access to features like Instagram Insights, you can have contact buttons clearly at the top of your profile, access to Instagram Ads and more.

Think of the business profile as a SUPERCHARGED version of the personal profile.

How to Switch to an Instagram Business Profile

  1. Login to your Instagram account and go to settings.

  2. Tap “Switch to Business Profile”.

  3. Instagram will prompt you to connect to a Facebook business page. Note: you will need to be an Admin to the Facebook page in order to convert to an Instagram Business Profile.

  4. Choose a category for your profile/business.

  5. Fill out your contact details (email address, phone number and address). You need to fill out at least one of these. What you enter here will form which buttons are displayed on your profile.

How to Switch from Instagram Business Profile to a Personal Account

  1. Login to your Instagram account and go into settings.

  2. In the “Business Settings” section, tap “Switch Back to Personal Account”.

  3. Instagram will give you a prompt to make sure you want to switch to a personal account. Tap “Switch Back” to confirm.

Bare in mind that you can always switch back to a business profile at any time, although I would always recommend that any business sticks to a business profile.

If you would like more FREE tips on how to manage your social media accounts, head over to my Facebook group 'Hello Social Media Handbook' and join the fun!

#InstagramBusiness #InstagramMarketing #InstagramAds

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